miércoles, 16 de mayo de 2012



Jimmy Choo, OBE, born Choo Yeang Keat,  is a Malaysian fashion designer based in London, United Kingdom. He is best known for founding Jimmy Choo Ltd that became known for its handmade women's shoes.
Choo was born in Penang, Malaysia, into a family of shoemakers, who are of ChineseHakka descent. His family name is Chow but was misspelled on his birth certificate as Choo. He made his first shoe when he was 11 years old. He is perhaps the most notable of students of Cordwainers Technical College in Hackney, England, from which he graduated in 1983. (The college is now part of the London College of Fashion.) Choo has divulged that he worked part time at restaurants and as a cleaner at a shoe factory to help fund his college education.
Jimmy Choo traced his beginnings back to his workshop in Hackney, North London, which he opened in 1986 by renting an old hospital building. His craftsmanship and designs were soon noticed and he came to the verge of international notability when his creations were featured in a record eight pages in a 1988 issue of Vogue. Patronage from Diana, Princess of Wales, from 1990 further boosted his image.
In 1996, he co-founded Jimmy Choo Ltd with British Vogue magazine accessories editor Tamara Mellon.
In April 2001, Choo sold his 50% stake in the company for £10 million. He has since concentrated his work on the exclusive Jimmy Choo Couture line produced under license from Jimmy Choo Ltd. The Jimmy Choo London line, also known as Jimmy Choo Ready-To-Wear or, simply, Jimmy Choo, is under the purview of Mellon. The ready-to-wear line has expanded to include accessories such as handbags.
Kavita Sidhu, Jimmy Choo, a local businessman, Andrea Fonseka and Amber Chia
Choo lives in London and is currently involved in a project to set up a shoemaking institute in Malaysia, where his iconic status is often evoked to inspire budding shoemakers and fashion designers. Jimmy Choo Ltd. produces some of the most expensive high-end shoes.

Choo, who married a fellow student from Cord-wainers' College and has a daughter, still makes about five pairs of custom shoes weekly at his by-appointment-only workshop in central London. These Jimmy Choos bear the "handmade" designation on their soles, unlike those sold at top retailers and in the 30 Jimmy Choo stores around the world. He is the recipient of an Order of the British Empire (OBE) designation, as well as a Dato title, the Malaysian equivalent of a peerage. His rather old-fashioned style of business, much in the style of his father's artisanry, suits him better than designing full-scale, fashion-driven collections. "Shoes are a personal thing, a personal touch, " he said in an interview with Rose Shepherd of London's Mail on Sunday. "Everyone can sketch them, but to understand where they're comfortable, where they fit, where's the balance, that's important."
Mr. Jimmy Choo!!=)






xoxo!!=)

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